After watching the advertising icon montage in class, why do you think that advertisers use characters or icons in their ad campaigns? Write a 3 paragraph response in which you justify your point of view by choosing 3 of the most influential characters that you remember. Explain the role of the character in the advertisement, their intended audience, and how they have influenced society in a positive or negative way.
Here is a link to the movie if you were absent on Monday.
http://www.teachertube.com/view_video.php?viewkey=aaf0605807b7f91552d3
36 comments:
Katy Clements Period 1
Mr Clean,Frosted Flakes, and Ronald Mcdonald were in the video. Mr Clean is intended more for adults, Frosted flakes and ronald mcdonald is intended for kids. The Frosted Flakes and Ronald Mcdonald have influenced society in a positive way along with mr clean. When ever kids see Frosted Flakes or Ronald they will think of the food behind it.
Kayla VanOverbeke
Period 1
I think that advertisers use iconst to grab the audiences attention. And its also something that stands out so they know that, that company is with that icon. So when they think of the icon, they think of the product. Example one, Energizer. It uses a bunny and a batttery. They also created an annoying effect to keep reapeating phrases in their commercial to attrack audience and advertise their product.
Product two I remembered would have to be Rice Kripies, they were at the beginning and the end of the clip. The three cute little caracters have been around for a very long time and stick in peoples minds, especially kids, which is their target audience for their parents to buy it.
Product three was McDonalds, also because it has been around forever and it has been the same clown. It trys to attrack kids and tries to get them to like the friendly characters. This would be a positive feedback, but not for everyones health.
Ashley Kuhn Period. 1
Mr. bublles, Ronald McDonald, & Lucky Charms are all intended for little kids the companys influence them by having characters that the kids will remember. When ever the kid sees any of the characters they will be able to rember the product by the songs that go with them. it can have a negative impact on society if the products are bad influence. whenever the kids see the symbol there gonna ask their parents to buy it for them it is an effective way of advertising but im sure the parents dont appretiate it.
Randall Porter Period 1
I think that advertisers use characters in their campaigns to be able to appeal to certain audiences.
One example of a character is Tony the Tiger. He told everyone that Frosted Flakes were "more than good, they're great". I think that they were trying to advertise to a younger audience and influenced society in a positive way.
Another character example is Ronald McDonald. He has been the McDonald's icon for a really long time. I think he is trying to advertise for the younger kids also and by doing that then that has to bring parents to their restaurant too. He has had a positive influence on society especially with the Ronald McDonald House.
A third example comes with the Pilsbury dough boy. He is most likely intended to be cute and appeal to people like moms and grandmas who bake a lot. People might remember him when they look on the shelf at the store because they remember his dumb, cheesy laugh and think they might try it out. I think that he has had a positive impact on society.
Michael Chamness Period 1
The first most influencial character would have to be the pillsberry dough boy. I believe they chose this character due to the appleasing attitude and the fact that he is made out of dough and selling freshly made pastry items. The intended audience would be everyone that pastrys appleased to and anyone that liked his positive attitude. I believe he has influenced society positiely by always having the same happy attitude.
The second character that caught my attention was Mr.Clean. In this add i noticed that this character was more a re assuring character to make the audience believe it's truly the best they can buy. The intended audience was to cleaning households or people that were just not satisfied with their regular cleaning supplys. I believe this character has set a positive effect in society by putting a standard for all cleaning supplies, and a some what guarentee.
My third charcter would be the count dracula in which he was trying to advertise the greatness of his cereal. With the catchy slogans and great graphics the intended audience is for kids or for adults going out shopping to buy some cereal. I believe they have kind of a neautral influence in society and just trys to persuade people that his brand of cereal is better then the rest.
Natasha Pettibone Period 1
I think advertisers use characters and icons to either get the consumers kids involved or to make the consumer feel like the commercial is important to them to buy their product. One example is the Taco Bell Chihuahua, i think he influnces younger children and dog lovers, and sort of the spanish speakers. I say this because of his phrase, "Yo quiero Taco Bell." Another example is the Rice Krispies ad with "Snap, Crackle, Pop!" I don't tink there is one person in this room who doesn't know that phrase or that cereal. I think that Rice Krispies infulence people majorly because it's an old cereal and has been around for awhile. One more would probable be the Frosted Flakes commericals with Tony The Tiger and his saying "It's not good, It's GREAT!" I hear a-lot of people saying this phrase I even say this phrase on my Freshman girls T-shirts three years ago. I think these characters have influnced people in a positive and negative way. Because everyone almost knows all these characters and are used at home, and yet we are brainwashed by how much we know in advertising.
Jack Hogan Per. 1
BK's 'The King'
The King is Burger King's mascot, and his purpose is to deliever unexpected gifts of cheap food to unaware bystanders. He does the job remarkably well, and has the personality and attire as well.
The King isn't really a childs mascot, I think the King is shooter for a more mature audience, one who can appreciate the humor only the King can dish out. The King has influenced society, by showing, mascots aren't just for kids anymore.
Tony the tiger is Kellog's mascot for their cereal, Frosted Flakes. Tony the Tiger promotes eating his sugary cereal and being healthy, while wearing a straight face.
Tonys intended audience is obviously for children, as he is large, furry, and loveable.
Tony the Tiger also popularised the song "They are more than good, they are great."
Pillsberry Doughboy, is the mascot for Pillsberry, and thoroughly enjoys being prodded in the stomach. His audience is for cooks, and women, so he is loveable and knowledgable in the art of cookery. (He wears a chef hat for god's sake.)
His impact on society has shown us that cheaper store brand cinnamin rolls are just as good.
Weston Smith Per.1
the first icon that i choose was the mcdonalds clown. to me he is the most well known sales tactic known to man. he is trying to get kids to go to mcdonalds and so that is why they target younger people so they can get them hooked at a young age. I think that mcdonalds has been a bad influence on our society because it can make people fat.
Second was Mr.Clean and they choose him because he is big and stong and can get out big messes that are hard to get out. the intended audince is middle aged people who have children so that the can clean big stains. i think it has had a positive effect on the world.
and the Rice crispy guys they choose them because kids like them and they are entertaining to younger chilren. the intended audince is children. and i think it does not really matter if rice crispy guys came into the world because they really do not start any controversy.
Zach Robinson
Period 1
The Pillsbury Dough Boy was geared toward children to give a face to their pastries and influenced society in a positive manner where children and adults alike became familiar with a certain logo of advertising.
The Taco Bell Dog was geared towards children as well, and represented their tacos as well as a sterotype of mexican culture. It gave the world, for a time at least, a standard for food commercials, and it is still referenced to this day.
Mr. Peanut was geared towards the high class, it wanted to bring peanuts to all parts of the class system, and it influenced the world by decreasing the gap between societies and class systems.
Tarah Parks period 1 11/10/08
I think advertisers use characters or icons in their ad compaigns because they want to catch the buyers eye so they'll buy their product. When I was a kid I always wanted to get Rice Krispies because on the commercial the cartoon guys said that it snaps, crackles and pops. I used to love when Tony the Tiger from Frosted Flakes said "they're not good they're great." I remember my family used to call my brother the Green Giant because he was so tall.
Nick Bruce Period 1
My first icon is the pilsbury dough boy. The role of the Dough Boy was to show up when his baked pasteries were finished and be poked in the belly. His intended audience was parents because they would be the one to buy them. They have influenced positivly because if I see him I know that its the great pasteries i know.
My second icon is the Jolly Green Giant. i know him because every other weekend when i drive to my dads in minnesota, i drive through a densly wooded area and when you turn a corner there is a giant billboard for the Jolly Green Giant. His intended audience is again adults for they buy the product and his role is emphasis the greatness of his green beans.
My last icon is the aflack duck because i recognize him by his voice that sounds like hes quaking but he is saying AFLAAAAK. His intended audience is people without insurance and his role is to inform you to get insurance if you dont already have it.
Nick Beaudette period 1
1. Dough boy. The character just basically just shows up when his baked goods are done. Then he gets poked in the belly. The audience is mostly intended for anyone who is hungary buscuit. he influenced the society by being excited.
2. Mr. clean. he basically just clean's pieces. I think that the intended audience is mostly adults, so they can clean there house. he has influenced the society by creating cleaner.
3. Geico. His role is to convince people that their car insurance is bad. Thier intended audience are people that have cars. He has influenced the society by simply making car insurance cheaper and better.
Sam McGee Per.1
Lucky Charms
The lucky charms commercial does a great job of appealing to a kids fantasy. Children a dragged into the commercial because it offers a differnt and adventerous side of life that they might of dreamed of but never had a chance to live out. By buying lucky charms, the kids will be able to go on an adventure and capture the little irish leprechaun.
Taco Bell
The taco bell commercial appeals to children by offering them a different language. The children don't have to know what the little dog says because they are intriuged by the new language that they have probably never heard before. By making children want to go to taco bell, their parents will have to take them their.
Mcdonalds
mcdonalds does a great job of making food fun. They not only offer kids good tasting food, they offer a play land. Every time a kid goes to mcdonalds, he will remember how much fun it was for Rondald Mcdonald and he will have fun just like Ronald did. By making the kids happy, Mcdonalds ensures that they will have that costumer for the rest of their lives.
Ricky Halford Period 1
Lucky-he is the leprauchan advertisement icon for lucky charms which shows him getting chased by kids that are trying to get a hold of his lucky charms.
Toocan Sam is a toocan bird that is that advertises froot loops cereal. he is shown on many different adventures finding new flavors of froot loops lately with his nephews.
captain crunch is the advertisement icon for for captasin crunch cereal who is shown crunchatizing kids from real life to cartoons and eating captain crunch cereal but having fun at the same time.
Ryan Brandt period 1
1. Dough boy he advertises dough. If you poke his belly he'll laugh.
The dough boy is really popular. the dough is really good but the dough boy gets really annoying sometimes.
2. Peanut man he advertises peanuts, and he wears a top hat and carries a cane.
Lujaen Alhabubi period 1
I think advertisers use icons because when you think of a famous icon, then you think of the product. Its a good advertising technique because even if a person cant remember the name of the product, once they see the icon, they'll know what it is.
The icon i think is well known is the energizer bunny. as soon as i see the pink bunny, then i think energizer. i like how in the commercials they say "keeps going and going..." because that could apply to the battery life too. i think this icon is for everyone.
Another icon I remember is Mr.clean. i always remember him because of his name...and the fact he never talks. also because he looks funny with his bald head. my mom always buys mr.clean so maybe she likes the icon too.The intended audience is adults because adults are the ones who usually clean.
i also remember is tony the tiger for frosted flakes. i dont really like the cereal but i can always recognize tony because he is always singing. these commercials have a good influence because they show kids being outside and being active by playing sports. this commercail also has a jingle that gets stuck in peoples heads so combined with tony the tiger, this cereal is very recognizable. the intended audience is for little kids because the commercial shows little kids and kids like the cereal.
Beth DeJong Period 2
I think advertisers use characters and icons in their ad campaigns to get people to remember the product and want it that much more. In order to sell something, it has to stick into people's heads to remember it or else they will just forget what the product is. The name of the product can help too, but a visual aid in the advertisement can make people talk.
In the Lucky Charms advertisement, you see Lucky being chased by kids trying to steal his lucky charms. This can be a good way to get a childs attention and good for business, seeing as kids will push their parents to buy it for them, but all the sugar in the cereal is not good for them. And parents don't think it's good for kids to try and capture other kids at play time.
In the McDonald's campaign with Ronald McDonald, he made kids feel safe and "it's good to eat McDonald's! let's hang out!" kind of feel. And he makes it seem like McDonald's is a fun place to be. But th actual food at McDonald's is not good for you. It is so high in fat and sugar, it's unbelievable. He is once again a good icon to draw kids there, with their parents, but it's not good nutrition.
As for M&M's, it's all about the higher status. I don't think there is another candy out there like M&M's, maybe those snake things, but I think their purpose of making those commercials and making the M&M's real was to have something to make them the top dog and heard of in the candy business. Licorice doesn't have an icon, so when people go to buy candy, they probably think about buying something heard of, because of commercials out there, and physical objects, and because they can be in so many colors for holidays they are so popular. I think that the take they go in the commercials is more towards teens and older because they have the "foxy lady" and they guy M&M trying to hit on her or get her and it is funny, but I don't think that youngs kids are the main point here. The main purpose of these things is to draw us in and to get us to remember them when we were out buying around and stuff, like luring us in.
Paige Kiepke
Period 2
11/10/08
I think they use characters, to express the idea of the product more and grab people’s attention. Like for the geicho commercial, when they have the gecko people will be more interested and drawn to it by seeing that, then just a plain boring commercial.
1) Lucky charms- The leprechaun in the commercial, is to grab kids attention more. He is there to show the tastiness of the marshmallows, and the sugar. Which ever kid wants, and will tell their parents. I think it influenced society in a bad negative and positive way. It’s not healthy for kids to eat a lot of sugar, but at least they’re eating breakfast in the morning.
2) Planters peanut- I think this is to grab everyone’s attention. He made many different kinds of peanuts, sold everywhere. He made it so that you can be poor, rich, doesn’t matter you can still buy them. I think it influenced society in a positive way. Because peanuts are very good, and kids or adults can eat them at any point of the day.
3) Mr. Bubble- He defiantly caught kids attention more. He made it look really fun to take a bath, with fun bubble soap. And it influenced society in a very positive way. Some kids are scared to take showers, or baths. But after watching his commercial, they could think twice and not be scared anymore.
Katherine Randall
Period 2
Snap, Crackle, and Pop were three cereal figures prominent in my childhood. The three mascots of Rice Krispies were to infer how fun and exciting the cereal could be. As a child Rice Krispies was not my favorite cereal, but I did like the mascots. I remember my brother always identified with Snap or the red-head of the three because my brother also has red hair. I liked Crackle the best due to the fact I thought he seemed to be the nicest of the three. Silly reasons, but the advertisers had us knowing their product. It was because we identified with the characters that the intended audience was children. Not only for the fact that the mascots were cartoons, but because the commercials were always full of fun, bright colors. I do not believe that these mascots or the company have influenced society in a bad way, but not exactly a positive way. The Rice Krispies cereal was not sugary, but sugar was usually applied. The best thing about the cereal was that it “talked” to you. Rice Krispies bars have become a major shelve and snack item at stores, and even in our own school. I have no proof, but I’d say they are healthier than a chocolate bar, since Rice Krispies bars are made of the cereal and marshmallows.
Around the time that Taco Bell came out with their Chihuahua, we had our own Chihuahua named Lucky. The Taco bell Chihuahua was used to appeal in a upbeat way to customers by using an adorable small dog say “Yo Quiero Taco Bell” which, in Spanish, means “I want Taco Bell”. The dog’s role was to show imply just how Spanish-oriented the food at Taco Bell was. Taco Bell was intending to reach teenagers to adults, those who ate fast food and would pay attention to the commercials. It is always known that using an animal in a commercial can make an ad campaign. In the case of the Taco Bell Chihuahua, it appealed to just about all ages. A small Chihuahua would appeal to children, and the use of a simple Spanish phrase appealed to humor-loving adults. My mother made a point to buy all the Taco Bell Chihuahua toys that came out. As to how the ad campaign affected society, I would have to say negative. Though everyone saw it as cute, the commercials tied Chihuahuas and Spanish together. It also put a stereotype on Spanish-speakers. It inferred that Spanish speakers ate tacos and everything else sold at Taco Bell. Though it does not seem such a mistake, the commercials and mascot made people ignorant to the real Spanish and Latino cultures.
Ronald McDonald the clown and his strangely shaped friends have been the face of McDonalds next to the golden arches as long as I can remember. His role is to make McDonalds a happy place, full of bright colors and happiness. It may sound corny, but most people who eat there a lot do not associate it with bad times. Ronald’s audience is children, hence the fact that he is a clown. His friends consist of other animals and imaginary creatures with human features. One of his friends is a hamburger (or possibly cheese burger) with arms, legs, eyes, and a mouth. All these imagery friends associate with children and their imaginations. I find Ronald to be a negative influence on society. Fast food is cheap because of the lack of high standard meat. It is well known, yes, but targeting children lead them to be unhealthy, overweight, and believing misconceptions that the fast food that is served at McDonalds is alright to eat for many meals. It is possible that with Ronald McDonalds is trying to target children while they are young and hook them on the food.
Barry German Per#2
the advertisers leave a cool looking symbol so people reconize what company or brand is making the product.
also they use it because it adds charecter to a certain extent the colors and the style of the image adds a certain lively ness to a soup can or any pruduct.
the pruduct could and be used for a certain sorting process that the original owner had created many years ago and it has scentimental values
-John ham period 2
I think they use the characters to attract attention away from the bad stuff in the product that the buyer already knows about. Ronald mcdonald: He IS the advertisment for mcdonalds he atracts the attention to the kids and the parents away from the unhealthy food there serving there children.
Lucky charms guy: hey hes just a harmless leprican he never meant to make your childrens teeth rot. He Also attracts the attention away from Parents hiding the truth.
The king: although i may work at burger king i have to say fast food is the grossest thing in the world right now. the king attracts the attention bye telling people hey wake up with the king and making it sound all good for you.. i mean there salads are unhealthy >:{
Naomi Mcdonald p.1
Advertisers use characters and icons because they catch your eye and stick in your mind. If you were to see that image somewhere with out the following commercial you would know which brand or company it was. I remember watching the trix commercials with the white rabbit that would never get his trix. When I was a kid I used to feel so bad for the bunny. Every time I see that white rabbit I know it’s the trix rabbit. When I bring my little cousin with me and my mom to the grocery store he sees the white rabbit and yells trix! Very loud.
Taylor Hansen Period 1
advertisers use icons to catch the audience they are targeting and so that every time that icon is seen the person will think of their product.
for example mr. clean is targeted towards housewives because its a handsome man with muscles and hes cleaning, what housewife wouldnt want that man helping her out in the household? because of this mr. clean has kind of a neutral effect on society because he does provide elements to make your house cleaner but yet some people just dont care about a clean house.
the marlboro cowboy is reaching men usually middle aged or younger. he gives them the image that a true man smoke marlboro cigarettes, especailly if you are a rugged man. this ad icon has a negative impact because kids are starting to catch on to the craze and people are dying from smoking related issues.
also tony the tiger is emensily targeted towards children. he is portrayed as a fun loving tiger who plays sports and has all the human capabilities. kids connect with tony because of his attitude and when he is seen playing games like soccer and basketball with the kids. tony is a positive influence on todays society because it gives kids the message that you should eat his cereal but also to get out and play.
Naomi McDonald
p.1
Advertisers use characters and icons because they catch your eye and stick in your mind. If you were to see that image somewhere with out the following commercial you would know which brand or company it was.
I remember watching the trix commercials with the white rabbit that would never get his trix. When I was a kid I used to feel so bad for the bunny. Every time I see that white rabbit I know it’s the trix rabbit. When I bring my little cousin with me and my mom to the grocery store he sees the white rabbit and yells trix! Very loud.
When i hear the mr clean theme song on tv or the radio i instantly think of the bald fit man. Advertisers with a younger generation or crowd will use bright colors, and cartoons. Advertisers for adults with people who look good get the job done. That way it sticks in your brain wow she looks good cleaning the floor. Then you will want to go and use that product.
Dylan Heldenbrand period 1
Advertisers use characters or icons to draw in a crowd. The characters or icons can be used to draw in a certain age group of people.
I remember the taco bell Chihuahua dog the most because when i was little i used to see him on tv all the time. Everytime i saw him on tv it made me want to go to taco bell just so that i could have the possibility of getting a stuffed taco bell dog. The taco bell dog is used to draw in a younger crowd of people mainly because little kids are like in love with little dogs, in my opinion the dog influenced society in a positive way.
Count Chocula, what a character! I always wanted his cereal when i was a little kid just because i love(d) chocolate cereal. It's just so tasty!! In the ad, it shows him having a party with a bunch of younger kids and they're all supporting his cereal and each child has a bowl of count chocula's cereal. Count Chocula was used to draw in people of the younger age, i believe he made a positive influence.
Marlboro, i also remember marlboro partly because of the movie harley davidson and the marlboro man. i think that marlboro was used to draw in the older age group of people not so much intended for younger people. I believe that marlboro overall made a negative influence on society.
Tanner Anderson period 1
The energizer bunny i thought was the coolest and its importance is that it shows that it "keeps going and going" and it shows that by putting it under water, starting up a space ship, and other things too.
Tony the Tiger would be number 2 for me he says that frosted flakes are good for you and taste GREAT! i think they have influenced society in a positive way because they are getting kids to eat healthy and stay fit because they are always running or being active in the advertisment
The duck for aflac would be number 3 i think its a positive influence on society because its trying to get people to get covered if they get hurt at work or something. and it's funny how a duck can talk so it made me laugh
Kaleb Tritt - Period 2
I believe that there are a few different reasons for why advertisers use characters and icons in thair campaigns. One reason is that people can relate with a cool looking person. If somebody feels that they understand what the ad is saying, they might be more compelled to go downtown and buy that product.
One of the other two reasons is that without an icon, a company would not have a face to support the name. If people do not see what some company 's goal is and what the company feels is a good description of themselves. Without a good representation, the Green Giant company would not have had a decent ad campaign and therefore would not be around today.
The final reason that a company includes a character or an icon in their ads is because it provides a little imagination. Imagination is like a universal language, people may not understand it, but they do enjoy it. Without imagination, we wouldn't have the Michelen Man, the Pilsbury Dough Boy, or the green M&M.
Cody Wirkus Period 2
I think they use characters or icons so people aren't looking at some normal person saying that their item is the best.
The jollie Green giant is one of the icons used this video. People like this icon because its a friendly giant and after the adverisers play this people start knowing their item just by the icon. For example green beans are for the giant.
there also was the dough boy. they have him because hes cute and funny. and they wouldn't want to us a evil icon because it would give the people a bad opinion of this company. And now every one know the dough boy by what he looks like and what he represents.
They also used another friendly icon. the michelen man. They give the exspesion that when your in need at any time any where with a tire problem they will be there to help you. He also represent the quality of their tires by going out to sharp places and hard to get to places.
Ryan Punke
Period 2
One of the advertising icons that stood out to me most was the Taco Bell dog. When I was a child, a lot of the commercials were about the Taco Bell dog. He stood out to me because I like dogs a lot, and I thought he was funny. Whenever he said “Yo quiero Taco Bell,” I was always repeating it for the next hour. They used the small dog because people thought he was cute and funny. The dog was intended to make people laugh and convince them that Taco Bell was an awesome, cool place to eat at. He was a good influence to little kids and adults because he was trying to show that tacos were a healthy, yummy food.
Another figure that stood out to me was the Energizer Bunny. The bunny was always doing something that required batteries. The bunny was intended to show that batteries were a necessity for doing fun or even serious activities. He was intended for everyone because he was doing activities that both children and adults find interesting. The Energizer bunny influenced society by doing commercials that show real life situations and activities.
The figure I remember the most from my childhood was Ronald McDonald. Ronald was a clown that meant to make eating food fun. He was seen playing with children and eating McDonald’s food. I think this advertisement was meant for little children. Little kids loved Ronald, so they would go eat there just because they though he would be there. Although Ronald wasn’t exactly a good influence he sure was a famous one. Fast food isn’t very healthy, but Ronald was trying to make it seem healthy because he was exercising after meals. Ronald McDonald is a well-remembered advertising icon.
Heather Collins
period 2.
One of the most influential characters I remember are the three little guys for rice krispies. The role of the character is to draw people in and make them want to buy the cereal. The intended audience is younger kids.
Another influential character is mr. clean. The role of the character is to promote cleaning. the intended audience are older people who want a product to help them clean. I think the ad has influenced society in a good way because its a cleaning product.
The jolly green giant is a character whose role is to try and get people to eat veggies. I think the intended audience is everybody. I think it has influenced society in a good way because its advertising for veggies.
jon anderson P2
mr. clean because the guy that was showing it was big and claen so that was a good idea to use that guy. he looked liked he used it to clean himself.
anther one is the little poeple for the rice crepies because they are little and pop in there month so that is why they call them that.
Taylor Strasburg
Period 2
Mr. Clean I think is used to show that like manly dudes can clean too so it's not just for girls. So it's probably positive.
Energizer Bunny is just to show taht he will never stop and what not and I don't think he really influenced society at all.
Marlboro is just trying to act like it's cool but really it's not at all. Definitely a negative influence on society since it tries to act like smoking is legit.
Elle Score
Period Two
Tony the Tiger --
Tony the Tiger is the lovable tiger from the Frosted Flakes commercial. He also roars the famous phrase, "They're grrreat!". The intended audience is obviously children. Kids love animals, especially talking animals, so they are going to ask mom and dad to buy the cereal that the talking animals eats on the TV.
Energizer Bunny --
This famous little pink bunny is a bunny that never stops. He is the bunny for the Energizer batteries, a battery that just keeps going and going and going... I believe the intended audience are family people. We are a face paced world. We need things to get going. By saying these batteries keep going and showing a bunny that never stops, people want that product that won't stop on them.
Aflac Duck --
One of the most annoying voices on commercials is the Aflace Duck. A rough, high-pitched voice screaming Aflac. It's going to try to get people's attention.
Ryan Anderson prd 2.
Advertisers use charatcer sin their ads because they are lovable, easily recognizble, and relate to kids.
Ronald Mcdonald is probably the most recognizable character to kids today.
Tony The tiger is also easily recognizable. The ads make him seem "cool" to kids.
Kayla VanOverbeke
Period 1
I think the first most influential character was the rice crispies guys. They have been around a very long time and generally are the same design. I think they represent the actual crispies because of their names snap, crackle, and pop. I think since they are cartoons they are trying to target kids so then the kids will ask their parents to get the cereal for them.
Number two I think would be Marbro cigarettes. This would definitely have to be a negative effect becuase they make smoking look really cool and you would be more popular if you smoked. Also I think they have an eye catching font.
Number three would pertain to older audiences such as the GEICO gecho. I think that he is a huge icon because they have had so many commercials and the gecho is very eye catching and it attracks all sorts of audiences. But mainly adults who buy insurance.
Jordan Paulson Per-2
The clown Ronald McDonald is remembered by kids all over the world. McDonald’s was one of the first establishments to advertise to kids. They had things like the kid’s meal and of course their mascot Ronald McDonald. When kids saw this clown on T.V they wanted to go eat there. This made McDonald’s a very successful place.
The Marlboro man portrayed a healthy American who smoked cigarettes. Every time someone saw this man on T.V they wanted to be like this guy and the commercial made it look like smoking was the answer. This man was intended to everyone; smokers and non-smokers. It reminded smokers that you’ll look healthy if you smoke and it showed non-smokers that nothing bad will happen if you start to smoke.
Rice Krispies has their cartoon characters Snap, Krackle, Pop. Young kids will always like cartoons. In fact almost all breakfast items have cartoon characters as mascots because kids are the ones who watch the most T.V and when they go to the store with their parents they want the food with their favorite cartoon character on it.
Post a Comment